NOAH x The Cure Reinvents Classic Tour Merch

New York City-based NOAH first joined hands with revered rockers The Cure back in 2017 for a co-branded capsule collaboration. Hot off a PUMA collab, Brendon Babenzien's NOAH is joining forces with the British band yet again for another collection inspired by classic tour merchandise.NOAH has completely expanded 2017's initial offering, giving "concert merch" a whole new meaning. The label looked to tap into the "creativity and artistic expression" of the band, also tapping artist Perla Haney-Ja...